The Bottom Line First: One Sells a "Buyout," the Other Sells a "Subscription"
Brandmark and LogoAI are frequently pitted against each other in "AI logo tool comparison tables" with scorecards for every feature. Yet, when you place their pricing models side by side, it becomes obvious: They operate on completely different billing structures.
- Brandmark = One-Time Buyout: Pay once, and the logo source files and tool access belong to you permanently. Their official tagline reads, "No monthly charges — pay once." Ideal if you want a logo source file you can keep and use forever.
- LogoAI 2.0 = Trial + Subscription + Credits: Pay $10 for a 7-day trial, followed by monthly subscriptions or credit packs, bundled with a branding suite and a Design Studio capable of generating images and videos. Ideal if you need to continuously produce brand assets.
So the real question isn't "which tool has stronger features," but rather how you want to spend your money.
| Comparison Dimension | Brandmark | LogoAI 2.0 |
|---|---|---|
| Billing Model | One-time buyout | Trial + monthly subscription + credit packs |
| Starting Price | $35 one-time | $10 / 7-day trial; Pro at $20/month |
| Vector Output | Included right from the $35 entry tier (PNG + vector) | Officially states SVG / PNG / PDF export |
| Revision Cost | Unlimited revisions explicitly stated; editable even after purchase | Regenerating costs credits |
| Deliverable Breadth | Logo source files / brand guidelines / business cards / social media / one-page website / presentation templates (no video) | Brand suite / logo animations / brand videos / Design Studio (20+ models) |
| Commercial Licensing | Explicitly states on pricing page: "Full copyright included, for commercial use" | Publicly accessible route has no terms page (doesn't mean no license), requires independent verification |
Pricing Source Note: The Brandmark column is sourced firsthand from their official pricing page (visited on 2026-09-12); the LogoAI column is based on in-app upgrade pop-ups / real-app testing (2026-09-12)—LogoAI has no publicly accessible pricing page (details below), so please do not read this as "displayed on an official public pricing page."
In a single sentence: As long as you want a logo source file that you can own long-term and tweak whenever you like, go with Brandmark's one-time buyout. If you need to continuously generate a full suite of brand assets (including animations and videos), LogoAI 2.0's subscription model makes sense. These two aren't direct substitutes under the same pricing model, so asking "which one is cheaper" is fundamentally the wrong question.
Let's Clear Up One Misconception: Both Can Export Vectors
Many online comparisons still claim that "Brandmark has vectors, LogoAI doesn't." This statement is outdated, and following it will lead to the wrong choice.
- Brandmark: The entry-level
$35tier explicitly states, "Logo files in PNG and vector format"; the homepage further notes you can "export to SVG, PNG and PDF." - LogoAI 2.0: The official homepage states, "Export any format: SVG, PNG, PDF — print and web ready in one click"; an official blog post (2026-09-03) similarly describes exports as "SVG, PDF, transparent PNGs."
In other words, "having vectors" is no longer the differentiator between the two. The differences now lie in two areas: first, how comprehensive the brand suite is (compared below), and second, whether revisions consume additional credits—which is the most practical day-to-day difference between a subscription model and a buyout model.
How They Charge: Buyout vs. Subscription + Credits
Brandmark: $35 / $95 / $195 One-Time, Officially Emphasizing "No Monthly Fees"
All three Brandmark tiers are one-time purchases, with the official page noting, "Buy it for life / One simple price":
- Basic
$35: Logo files, including PNG and vector formats. - Designer
$95: Adds logo source files, unlimited design revisions, brand guidelines, a one-page website, business card designs, social media designs, and presentation templates. - Enterprise
$195: Includes everything in the Designer tier, plus up to 10 hand-crafted original concepts and font downloads.
The official copy reads, "No monthly charges — Pay once, get access to our branding tools forever." (Source: brandmark.io/pricing, firsthand, 2026-09-12.) For a breakdown of tier differences and use cases, check out our on-site Brandmark Review.
Special Note: Some online sources (such as Staquest's comparison page) list Brandmark's pricing as "Basic ~$35**/mo**." That "monthly" label is incorrect—$35 is a one-time price, and adding "/mo" inflates the ownership cost by over a dozen times. This is precisely one of the common errors this article aims to correct.
LogoAI 2.0: $10 for a 7-Day Trial, $20/Month or Credit Packs
LogoAI 2.0 follows a trial + subscription + credits model. Based on in-app upgrade pop-up testing (2026-09-12), two tiers are available under "Get LogoAI Pro":
- 7-Day Trial
$10: Includes 200 AI Credits, cancel anytime. - Pro
$20/month: Includes 500 AI Credits/month.
Credit packs are also available separately: $10 → 200 credits, $20 → 500, $50 → 1500, $100 → 3500 (unit price decreases with higher tiers). The Pro tier includes the Branding Suite (Logo Maker, AI Brand Kit, Logo Animations, Brand Videos) and the Design Studio (AI Image & Video, Batch Generations, 20+ Top AI Models). For product line details, see our on-site LogoAI Review.
To Be Perfectly Clear: LogoAI has no publicly accessible pricing page. As of our testing on 2026-09-12, legitimate routes like /pricing, /plans/, /terms, and /privacy all return 404, and its sitemap.xml (384 URLs) contains no pricing, terms, or licensing pages—prices exist solely inside the in-app upgrade pop-up. Therefore, the figures in this article should be read as "measured in-app upgrade pop-up values" rather than "official publicly listed pricing page values."
Another Contradiction: Third-party review sites (such as ToolChase, updated in September 2026) report three one-time LogoAI tiers: Basic $29, Pro $59, and Brand $99, which conflict with the trial/subscription model described above. It is possible both models coexist (buying out a single logo vs. subscribing to a brand suite), or that the former has been discontinued—this cannot be determined from public firsthand sources. Do not treat $29/$59/$99 as LogoAI's current active pricing.
Why the "Starting Price" Can Be Misleading: Calculating 12-Month Ownership Costs
The "starting price" only reflects your first payment, not what you will actually spend. Looking at a 12-month horizon:
| Plan | Initial Payment | Total 12-Month Spend | After 12 Months |
|---|---|---|---|
| Brandmark Designer | $95 | $95 (no further increases) | Keep using, no renewal needed |
| LogoAI Pro | $20 (first month) | $240 | Requires continuous renewal to maintain access |
Note: This isn't about which tool is cheaper; it's about structural differences. Low-frequency users (making a logo once a year and occasionally tweaking it later) find Brandmark's one-time expense more straightforward, with no risk of forgetting to cancel a subscription. For high-frequency users who need multi-category assets (social media graphics, videos, mockups), LogoAI's subscription "amortization" makes sense—you are paying for continuous generative capability rather than a single image. If your usage primarily falls into credit packs, a small $10/200 credits pack can handle emergencies without forcing you into a Pro subscription.
Deliverable Comparison: Both Provide Source Files, The Difference Lies in the "Suite"
Does the Cheapest Tier Include Vectors?
Both do. Brandmark Basic ($35) includes "PNG and vector format"; LogoAI 2.0 explicitly states SVG / PNG / PDF export. If you only care about "getting vectors and being able to print," neither tool puts up barriers at the entry level.
Brand Guidelines, Business Cards, Social Media, Animations, Videos: Who Gives You More?
It comes down to the breadth of the suite:
- Brandmark (Designer tier and above): Logo source files, brand guidelines, a one-page website, social media avatars, business card design, motion design, invoice templates, mockups, social media designs, and presentation templates. The Enterprise tier also adds font downloads and up to 10 hand-crafted original concepts. Note: Brandmark includes motion design, but lacks brand video generation.
- LogoAI 2.0: Brand suite (color palettes, typography, transparent PNG / monochrome mark / inverted mark, symbols & variants, mockups, social media assets, brand videos, brand website) + Logo Animations + Brand Videos + Design Studio.
Conclusion: If you need document-type assets (brand guidelines, business cards, presentation templates), Brandmark delivers a cleaner package; if you need video and multi-model generation, LogoAI offers a broader toolkit.
The third-party models built into Design Studio (officially listing Nano Banana, ChatGPT, Flux, Veo, Kling, Runway, etc.) represent vendor-claimed integrations and have not been individually verified in this article. Please verify actual availability within the app.
Post-Generation: Do Revisions Cost Extra?
Brandmark: Explicitly States "Unlimited Revisions" and Allows Edits Even After Purchase
Brandmark's pricing page clearly states, "Unlimited revisions — Modify your logo at any time, even after purchase." Changing text, adjusting colors, or altering layouts after buying incurs no extra fees and can be done directly by clicking and editing text in your browser. For users whose logos evolve alongside their business, this is the most tangible value of a buyout model: revisions do not generate new billing charges.
LogoAI: Regeneration Consumes Credits, Text Edits Count as "Lightweight Adjustments"
LogoAI's official blog post describes its iterative capability as "Instant regeneration & lightweight text tweaks." The Pro tier is credit-based (500 credits/month), and regenerating consumes credits—this is the hidden cost of a subscription model: if you fall into the habit of "repeated generation and multi-round trial-and-error," your credit depletion will outpace expectations, potentially forcing you to purchase credit packs. Simple lightweight text tweaks, however, consume very little.
In short: **Brandmark treats revisions as a "right," while LogoAI treats revisions as an "allowance."
Free Tiers: How Far Can You Get? Free to Generate, Paid to Download
Both services share the same free strategy: Free to generate, paid to download/deliver.
- Brandmark: States you can "generate unlimited logos for free" and notes, "Try Brandmark for free, no account needed." The official site does not specify the resolution or count limits of free exports, nor does it explicitly state whether free downloads are permitted—hence this article only states "officially allows unlimited free generation" and does not assert that free downloads are available.
- LogoAI: Offers a "Start free" entry point for free design and previews; third-party descriptions state it offers unlimited designing with low-resolution previews only, and no download provided (Source: ToolChase, secondary source, visited 2026-09-12).
If you want to preview the results before deciding, both free tiers are sufficient; however, to actually use your logo (download, print, commercial use), both require payment. For a more comprehensive list of free tools, check out our on-site guide Ultimate Guide to Free AI Logo Generators: 7 Truly Free Tools, and for the capability breakdown between free and paid tiers, see AI Logo Generator: Free vs. Paid 2026.
Ownership: Verifiable vs. Unverifiable Claims
This section is a dealbreaker—a logo is a long-term brand asset, and licensing terms matter more than price.
Brandmark: Pricing Page Explicitly States "Full Copyright Included, for Commercial Use"
Brandmark's pricing page directly states, "Full copyright included — For use in commercial and personal projects," making it valid for both commercial and personal endeavors.
However, there is a detail to note: Brandmark's Terms of Service page (brandmark.io/terms.html) is a generic e-commerce template and does not contain specific IP assignment or license grant clauses—the phrase "full copyright included" appears exclusively on the pricing page. While this doesn't invalidate it, it means that if you need formal contractual backing prior to payment, you should save a copy of the pricing page text alongside your receipt.
LogoAI: Terms Cannot Be Found on Public Routes; Verify Yourself Before Paying
This point must be stated objectively as a negative fact: As of 2026-09-12, we were unable to locate any accessible terms of service or licensing pages on LogoAI's public website (/terms and /privacy both return 404, and the sitemap contains no terms pages).
Therefore:
- This article does not make any claim that "LogoAI grants or does not grant commercial rights"—do not treat vendor marketing copy as a substitute for a legal license.
- LogoAI's marketing tagline, "own your brand instead of renting it," is a vendor-claimed positioning statement and cannot be treated as a licensing commitment in the absence of corresponding terms.
- If you intend to use a LogoAI-generated logo for commercial projects or trademark registration, please independently verify the scope of the license via in-app terms or customer support channels before making a payment.
This isn't to say LogoAI has malicious intent, but rather that until verifiable evidence appears, any claim of "commercial usability" should not be taken as fact. For general licensing boundaries across various tools, refer to our on-site article AI Logo Commercial License Guide.
Decision Matrix: Choose by Scenario
| Your Scenario | Better Choice | Reason |
|---|---|---|
| You just want a single source file that a designer can easily tweak later | Brandmark | A one-time buyout grants vectors and source files immediately, and handing them off for future edits requires no ongoing payments |
| You need a complete set of brand assets including animations and video | LogoAI 2.0 | Brand suite + Logo Animations + Brand Videos + Design Studio provide a uniquely broad toolkit |
| You want your budget locked in upfront with zero monthly fees | Brandmark | Officially promises "no monthly fees," $35–$195 one-time, with no subscriptions to manage |
| You need to continuously produce brand collateral | LogoAI 2.0 | Subscriptions and credits correspond to ongoing generation capabilities, making sense when amortized across many assets |
There is also a "can't decide" scenario: You need both long-term ownership and heavy social media asset production. In this case, you might need both tools, or you could buy out Brandmark's source files and use another tool for social media expansions. For a broad multi-tool overview, check out 2026 AI Logo Generator Comparison: Pricing, SVG, and Brand Suites—this article is an in-depth pairwise breakdown of Brandmark and LogoAI, whereas that piece is a broad multi-tool overview. The two complement rather than repeat each other; for another tool comparison, see Design.com vs. BrandCrowd: AI Logo Tool Comparison.
Frequently Asked Questions (FAQ)
1. When making a logo, should I choose Brandmark or LogoAI? It depends on how you want to spend your money: For a one-time buyout and long-term ownership of an editable logo source file → Brandmark; for a monthly subscription to continuously produce a full set of brand assets (including animations and videos) → LogoAI 2.0.
2. How much does Brandmark cost? Is it one-time or monthly?
One-time: Basic $35, Designer $95, Enterprise $195. The official copy explicitly states "no monthly fees, pay once, use for life" (Source: brandmark.io/pricing, firsthand, 2026-09-12).
3. How much does LogoAI cost? Is it one-time or subscription?
According to testing on its in-app upgrade pop-up (2026-09-12): 7-day trial for $10 (200 AI Credits), Pro at $20/month (500 AI Credits/month), plus credit packs starting from $10/200. LogoAI has no public pricing page (/pricing returns 404), and prices only appear inside the app—please verify actual in-app pricing before purchasing.
4. Do both tools export SVG files?
Yes, both do. Brandmark's entry-level $35 tier includes "PNG and vector format" and supports SVG / PNG / PDF exports; LogoAI 2.0 officially states support for SVG / PNG / PDF exports. The claim that "Brandmark has vectors, LogoAI doesn't" is outdated.
5. If I want to change text or colors after generation, will it cost extra? Brandmark's pricing page specifies unlimited design revisions, and you can continue editing at any time even after purchase; LogoAI Pro is credit-based (500 credits/month), and regeneration consumes credits, with its revision capabilities officially described as "lightweight text tweaks."
6. Can I create a logo using the free version? Can I download it? Both tools are free to generate and paid to download. Brandmark states "generate for free, no account needed"; LogoAI's official entry is "Start free" for designing and previewing; according to third-party reviews (ToolChase, secondary), the free tier only provides low-resolution previews, requiring payment or subscription to download.
7. Can I use my generated logo commercially?
Brandmark explicitly states "Full copyright included" on its pricing page for commercial and personal projects. For LogoAI: As of 2026-09-12, no accessible terms of service or licensing page could be found on its public routes (/terms and /privacy both return 404), so do not take any commercial licensing conclusion as granted—please verify independently before paying.
8. Which one is cheaper for long-term use?
It depends on usage frequency and cannot be generalized. Example calculation: Brandmark Designer is a one-time $95 expense; LogoAI Pro at $20/month totals $240 over 12 months, requiring ongoing renewals. For high-frequency users needing multi-category assets, the subscription's amortization makes sense.
9. Which tool should I choose if I want a full set of brand assets (business cards, social media, animations, videos)? LogoAI 2.0 features a broader suite (brand suite + Logo Animations + Brand Videos + Design Studio); Brandmark's Designer/Enterprise tiers provide brand guidelines, business cards, social media templates, presentation templates, and a one-page website, but do not include brand video generation.
10. Will these prices change? Yes. Both companies adjust pricing and packages (LogoAI has evolved from early one-time tiers to its 2.0 trial/subscription model). All prices in this article reflect data gathered on 2026-09-12; please check the latest official pages or in-app pricing before making a purchase.
Disclaimer
This article is for informational purposes only and does not constitute legal advice. All prices, packages, and licensing terms cited are based on access/testing results as of 2026-09-12; pricing and terms are subject to change by both platforms, so please refer to their latest official pages and in-app terms before purchasing or using assets commercially. For matters concerning commercial licensing and trademark registration, please consult a qualified professional.
Sources
The factual statements in this article are tiered by verifiability, with access/testing dates as of 2026-09-12 (LogoAI official blog post published on 2026-09-03).
Firsthand Sources (Vendor Official Pages)
- brandmark.io/pricing — Brandmark's three one-time pricing tiers, entry tier including PNG and vector formats, unlimited revisions, full copyright inclusion, and "no monthly fees" copy
- brandmark.io — SVG/PNG/PDF export formats, deliverable asset list, free generation, conversational revisions
- brandmark.io/terms.html — Brandmark's terms of service as a generic e-commerce template without IP assignment clauses (negative fact)
- logoai.com — LogoAI 2.0 positioning, SVG/PNG/PDF exports, Design Studio model list (vendor-claimed)
- logoai.com/logo-maker — LogoAI generation workflow and marketing positioning
- logoai.com/brandkit — LogoAI brand suite deliverable checklist
- logoai.com/blog/logoai-vs-looka-vs-tailor-brands — LogoAI self-stated "$10 for a 7-day trial," export formats, and iteration methods (2026-09-03)
- logoai.com/sitemap.xml — Proves that LogoAI's public site contains no pricing/terms routes (negative fact)
Secondhand Sources (Third-Party Review Sites)
- toolchase.com/tool/logo-ai — LogoAI's three one-time quotes and free tier description; conflicts with the aforementioned subscription model, cited solely to illustrate data discrepancies and not used as current pricing
- toolchase.com/tool/brandmark — Brandmark's three one-time pricing tiers verified (matches official data)
- staquest.com/compare/brandmark-vs-logoai — Evidence of Brandmark's one-time price being mistakenly labeled as "/mo"
Items Not Firsthand Verified in This Environment
- LogoAI Current Pricing:
$107-day trial / Pro$20/monthand four credit packs, sourced from in-app upgrade pop-up testing on their site on 2026-09-12 with no public URL — do not read this as "displayed on an official public pricing page"; verify actual prices in-app before purchasing. - LogoAI Terms of Service & Commercial Licensing: As of 2026-09-12, public routes (
/pricing,/terms,/privacy) all return 404; hence, this article draws no commercial licensing conclusions, and users should independently verify via in-app terms or customer support before paying. - Design Studio Third-Party Model List: Listed by LogoAI (vendor-claimed) and unverified individually; subject to actual in-app availability.
Prices, packages, and terms in this article are based on access/testing results as of 2026-09-12.
